DAWN OF A NEW MEDIA AGE

Pay a visit to Comcast SportsNet Chicago and you come away with a new vision of what's going down in sports coverage.

This is not just television anymore. It's communication, anywhere, anytime, about Chicago's vibrant sports scene and all the characters in it. There's no such thing as a normal day anymore. No 9-to-5 employees. No days off, so to speak. Sports news doesn't break on a schedule most of the time, so neither does coverage thereof take place on a schedule, by necessity.

And the coverage is a two-way street. Viewers/fans/rabid opinion-leaders always have something to say, whether it's about Luol Deng being traded by the Bulls or Adam Eaton being acquired by the White Sox or just how well that Theo Epstein plan is playing out on the North Side.

If fans are talking about it, Comcast SportsNet Chicago wants to capture it and forever capture those fans doing the talking. And capture their buddies and their buddies and their buddies after that.

But even though it says "Dawn of a New Media Age" at the top of this blog, that's almost misleading. It's a constant dawn, a moving-target dawn, an evolution of sorts that is ever ongoing. It will produce the next great platform for everyone to chat on, the next great app on which everyone will post immediate reaction to breaking stories and the next great think piece by the insightful writers, analysts and columnists who comprise Chicago's lively sports community.

Now, about the Cubs and that 106-year-old hole without a World Series title. And the 69-year-old hole with that little curse...